Category Archives: Blog

BCN Media acquires Power Pets x Power People

BCN Media acquires Power Pets x Power People

BCN Media acquires Power Pets x Power People

BCN Media, owners of Saxton Speakers Bureau, has purchased influencer marketing agency, Power Pets x Power People

Media release: February 2019

BCN Media, owners of Saxton Speakers Bureau and Celebrity Speakers, has announced the acquisition of influencer marketing agency Power Pets x Power People.

Power Pets x Power People will join Saxton Speakers Bureau and Celebrity Speakers’ new influencer marketing arm, Saxton Engage.

Power Pets is the only agency operating in Australia representing animal talent in the influencer space and Power People represents micro-influencers, as opposed to ‘celebrity’ influencers, to drive powerful brand conversations in valuable and emerging markets.

Power Pets x Power People offers content co-creation and brand storytelling services via brand endorsement on Instagram, Facebook, blogs, YouTube and at live events.

Power Pets x Power People Director, Karan White, will move across with the business to take up a new role as General Manager of Influencer Marketing at Saxton Engage.

Saxton CEO Anne Jamieson says, “We are very excited to welcome Karan and Power Pets x Power People. This acquisition represents a great opportunity to build our capacity in this space. Influencer marketing has become a proven media category that has resulted in significant demand from brands to include this kind of talent – both animal and human – in their creative, advertising and PR campaigns.

“We want a share of this space. We want to welcome influencers into our family of speakers, and we want to harness the extraordinary power of these influencers to promote events that our clients are running. This is a huge win/win for us,” says Jamieson.

Power Pets x Power People’s Karan White says, “This a golden opportunity for the business. Becoming part of Saxton Engage will expose our influencers to new clients, all while creating a powerful new marketing channel for Saxton’s existing clients.”

For more information about Power Pets x Power People, visit  and

Saxton Engage is part of the BCN media group that also includes Saxton Speakers and Celebrity Speakers New Zealand.

 – ENDS –

Media enquiries:

Anne Jamieson

Don’t Scrunch Your Nose, Get Nosy! Power Pets and Petbarn Talk About the Perfect Poo

Don’t Scrunch Your Nose, Get Nosy! Power Pets and Petbarn Talk About the Perfect Poo

Although our furry friends are a long way off from drinking kale smoothies and acai bowls after yoga, their health is still of vital importance. And, as the team at Petbarn have been educating us, the easiest way for the untrained eye to check the health of your pet is in their poo.

Not many people know how to assess the health of their pets in between trips to the vet, which is why Petbarn has teamed up with Power Pet Nathan the Beach Cat and Life of Jinkee to deliver an education on defecation.

Whether it’s the talk or smell, most people scrunch up their noses at the subject of poo. But, as Petbarn knows oh so well, poo holds the secret to your pet’s health and vitality. So, Nathan the Beach Cat has written a paw-some blog to help others ‘check it before you chuck it’! We’d give him a big thumbs up if he had any opposable thumbs.

Click through to Nathan the Beach Cat’s blog for keen advice developed with Petbarn to assess your cat’s litter tray, and what to do if you see anything out of the paw-dinary.

Your toilet training doesn’t stop there though. Life of Jinkee dropped some top notch advice on why Number Twos should be a number one priority. Speaking from experience, Jinkee knows that poo can be the first sign that something isn’t quite right on the inside.

How is it pawsable one little furbaby can hold so much wisdom?!

Thank you Petbarn, Nathan and Jinkee for letting us know, it’s our duty to be checking out our pet’s dookie!

If you’re keen to check out more than just poo, see Nathan’s profile, Jinkee’s Profile or contact us here.

Four Power Pets Named as Finalists in the Bupa Blog Awards

Four Power Pets Named as Finalists in the Bupa Blog Awards

Power Pets are furrociously excited to announce that four of our uber-talented pet identities have been named as finalists in the Bupa Blog Awards 2018. The winners will be announced on October 29, but until then, get to know more about our talent-with-tails.

1. Life of Pikelet

Now a published two-time pawthor, Instagram star and charity ambassadog, Life of Pikelet’s life wasn’t always so woofin’ glamourous. Back in 2013, alone and vulnerable, Pikelet the red Staffy puppy found himself on death row at a council pound inSydney. In a last minute twist of fate, Pikelet was rescued by the friendly folks at Big Dog Rescue – they found him a foster family who have been by his side ever since. He found fame as an Instagram and Facebook pawsonality, and has gone on to publish two memoirs on his life as a quite literal underdog with Penguin Random House. Now on a mission to change what it means to be a rescue dog in Australia, Pikelet and his family of hoomans and furry brothers and sisters have provided foster care and rehoming for over 50 animals, and raised over $150,000 for animal welfare causes. Pikelet is pawfect pwoof that ‘rescue’ is the best breed there is.

2. Squid the Griff

Known as the ‘real life meme’, 1 year old Brussels Griffon, Squid, is living pwoof that looks aren’t everything. Having embraced his differences, Squid has raised the woof on the Instagram and blogosphere! With a followership growing faster than a Kardashian baby bump, Squid’s landed himself a feature gig on TV, and a string of brand collaborations that have connected with millions of fans worldwide. You can grab the Squid the Griff 2019 calendar for your daily dose of Squid, or catch him Squiddin’ around on Instagram and Facebook.

3. Frankie the Lil Sausage

Miniature Daschund Frankie lives by the rule that size most certainly doesn’t matter. Embracing her tiny size and slamming shade from critics has seen Frankie grace the gloss ypages of Vogue and be dubbed the Gigi Hadid of the dog world. Her pawfect modeling skills have landed her contracts with some of the world’s most loved fashion brands, but the harsh industry hasn’t rubbed off on resilient Frankie.Often spotted flaunting her petite curves on Melbourne’s beaches, Frankie loves nothing more than skinny dipping in the ocean, and says she’s comfortable in her own fur. Find her on Instagram and Facebook for all the fashun-and-dashun goodies.

4. Charlie and Frankie

Queensland-based blonde bombshells Charlie and Frankie are a Cocker Spaniel duo loved, pampurred and curated by their owner, Jess. Ambassadogs for some of their favourite pet brands Charlie and Frankie love barking about brands that do good things. True beach bums, you can find Charlie and Frankie posing for photos on some of New South Wales’ best shores, and hanging out with other dog-fluencers (like Chloe and Snickers) that they’ve met along their journey to Instafame. Find the fair pair on Instagram and Facebook.

Power Pets are proud to represent these four finalists and our portfolio of animals with influence. If you’d like to work with any of our talent to tell your brand story, we’d love to hear from you.

Heat All Year Round? Catmantoo Appears in Firefighters Calendar.

Heat All Year Round? Catmantoo Appears in Firefighters Calendar.

Things are heating up here at Power Pets and it’s not just the weather. As avid supporters of rescues everywhere, Catmantoo is using their mega-fame to support the Australian Firefighters Calendar and fans are going wild.

Unless you haven’t been on the internet in the past few years, you would already know about the Australian Firefighter’s Calendar. The calendar features cute cats, and equally cute firemen! It’s not just fun and games though, the publication has raised over 3 million dollars for various charities since its establishment and this year might be their best work yet!

You may think that Firefighters just save cats from trees but they also try and save them from the streets! This is where Catmantoo comes in, they’re big advocates of the #adoptdontshop movement and have been featured on two of the months in the 2020 calendar!

Scoring a spot on the calendar is almost as rare as breaking a Guinness World Record…oh wait, they’ve done that too! With the Firemen appearing on The Steve Harvey Show, People USA and The Today Show, featuring in the calendar is kind of a big deal!

Not only did Bindi and Boomer lend their faces to the calendar, Catmantoo made a video showcasing the feature for their 1.5 million fans. Talk about bringing the heat!

With millions of cats in Australia left without forever homes, the Calendar is bringing awareness and support to the rescues of the country. A cause very close to the hearts of Catmantoo and Power Pets.

If there’s anything this has taught us, it’s that there is nothing like a pretty face and a good cause to put a smile on people faces. Oh, and the Firefighters too!

If you’d like to put Catmantoo’s paws to good use, make sure you contact us.

Paws for a Cause- Power Pets Support Pets of the Homeless at MDLS

Paws for a Cause- Power Pets Support Pets of the Homeless at MDLS

We hate to sound predictable but we will anyway! You can always rely on Power Pets to attend the Melbourne Dog Lovers Show, and this year was no exception. We had Pets coming from far and wide to put their paws to good use and they did not disappoint.

We love to support a good cause and what better charity to get behind than Pets of the Homeless Australia? Our good friend and Founder, Yvonne Hong ran a stall at this year’s show to raise funds for homeless humans and their furry friends. Since founding the charity in 2015, Yvonne and her team have helped countless people feed, vaccinate and, microchip their pets and that’s just the beginning of their amazing work.

Supplied by @pothaustralia

This year, Pets of the Homeless set up their stall with the hopes of raising a massive $10,000 across the three day event. That works out to be a barking lot of dog treats. With a goal that big, you need some star power on the job, so we pulled some strings and made it happen. Over the weekend, the stall had appearances from the superstar Squid the Griff and the Dynamic Duo, Hana and Gnocchi. Talk about celebrity!

Pets of the Homeless raised funds through selling merchandise, running a raffle and also with the help of Squid, Hana and Gnocchi. Hundreds of people turned up to see these fur babies and donate to the cause, which we are so proud of. Extra special shout out to Squid and his Hoomans who drove all the way from Adelaide to be there for the event. That’s what we love to see here at Power Pets, paws for a cause!


Now, we mentioned POTH had a whopping goal to reach and we are tickled pink to say they not only met the goal, but smashed it out of the dog park! This will go to help so many humans, dogs and everything in between, access resources they wouldn’t be able to afford otherwise.

Provided by @pothaustralia

Even though we reached this incredible goal, we still need you to dig deep in your paw-kets and donate whatever you can to Yvonne’s amazing charity. If you’d like to make a contribution to the charity click here, or if you’d like to find out more about Pets of the Homeless just click here.

If you’re looking for some superstar pets to make an appearance at your event, just reach out to us by visiting our contact page.

Pets in All The Right Places: Power Pets in the Media

Pets in All The Right Places: Power Pets in the Media

Power Pets represent animals with influence –and we love nothing more than seeing our very own paws all over Australian and international media. Today we look at where our four-legged famous faces have been papped and snapped this month.

Squid The Griff on Today Tonight Adelaide

As part of a segment promoting the Bupa Blog Awards nominations, Squid The Griff made another television appearance with his adoring hooman, Suzanne. Talking all things Instagram and how one photo turned Squid’s furry world upside down, fur parent Suzanne Nicholls explains the whirlwind of owning a four legged Instagram star.

Nathan The Beach Cat on Instagram

Power Pets’ very own Nathan the Beach Cat scored a sought-after spot on Instagram’s #WeeklyFluff and a follow-up IGTV. Yep, on Instagram’s actual Instagram page! The feature saw ocean-loving Nathan exposed to Instagram’s 262 million followers, and his feature post garnered over 930k likes. That’s got some serious meow factor!

Life of Pikelet on SBS Viceland

Hooman behind Life of Pikelet Calley Gibson recently featured on SBS Viceland explaining how she left her job in advertising to pursue her love of animals full-time. From humble dog walking roots to a full dog rescue empire lead by @lifeofpikelet’s viral Instagram personality, Calley and Pikelet are not only internet sensations – they’re also doing meaningful work for pups living ruff.

King Kingsley featured on @australia Instagram

When mini long hair Dachshund, King Kingsley spotted a kangaroo in the backyard, his instinct was to copy its signature stance. Introducing the Kingsley-roo! Unsurprisingly, Australia itself – yep,the country – picked up the adorable imitation and featured the impersonating pup on the official @australia Instagram page. Over 450k views later, and King Kingsley’s page was hopping with followers wanting to see more from the copy dog.

King Louis Lamb on The Dodo

Are lambs the new must-have pet? They may justbe following King Louis Lamb’s feature on The Dodo! King Louis Lamb and his caring hoomans run a lamb rescue program, which involves taking lambs-in-need into their home and providing a domesticated life rich with love.Dubbing the unusual pets “not that different from dogs”, the lamb-loving family soon custom built a shed for their fast-growing baaaaa-bies to call home. 

Want to work with our talented Power Pets? To discuss brand storytelling and content co-creation that’s a pawfect fit for your business or brand, get in touch here.

Power Pet Teaches Australia Tricks of the Trade: Catmantoo Appears Live on The Morning Show

Power Pet Teaches Australia Tricks of the Trade: Catmantoo Appears Live on The Morning Show

Sometimes we just have to admit to ourselves that a cat has more talent and success than us, and that’s okay. The Hooman behind the World’s Most Talented Cats made an appearance on The Morning Show so we could meet his feline friends Bindi and Didga. Lucky for us, he gave everyone a tip or two on how to train our own cats.

Kylie Gillies and Larry Emdur from The Morning Show asked all the hard hitting questions. They spoke about how Robert trained his cats in preparation for breaking two Guinness World Records and the key differences between dogs and cats. This is probably the most impawtant TV you could watch since the Royal Wedding.  

Robert Dollwet was once a pet trainer to the stars of Hollywood, now his cats are stars! Since his Boomer and Didga became Guinness World Record holders, Robert has been yoinked from behind the camera to show off his training and the cat’s tricks.

All of Robert’s cats are rescues, including his two newest additions Bindi and Jeb. Bindi and Jeb were fosters before they became permanent fixtures in the family. He even refers to them as ‘foster failures’ meaning he just had to keep them! But really, how could you not adopt these pawfect little fur babies?

View this post on Instagram

Aliens must have done this. #cropcircle like 👽

A post shared by CATMANTOO (@catmantoo) on

Now, a lot of us may already have cats and you’re probably thinking this is your next career path, but we have some bad news for you. When asked by Kylie how he got the cats to perform all of their tricks Robert answered “you need to break things down into micro, micro baby steps and have a lot of patience”. Cats (although cute) are very hard to train and can sometimes have a bad cattitude. Sorry to put the paws on that dream!

You don’t need to give up hope just yet though, it’s still pawsable to achieve your cat-tastic dreams. Catmantoo has been kind enough to share some of his top tips while he was on the show, you can read the up on the interview and view the full video here.

Power Pet CATMANTOO made an appearance on The Morning Show yesterday and it didn't take long for Didga and Bindi to…

Posted by Power Pets on Wednesday, 19 June 2019

This really is the best TV you could get your eyes on, pinky pawmise!

If you’re loving the look of these furry friends and you’d like to but their paws to good use, get in touch with us by clicking here.

Power Pet Van Cat Meow Makes Pawthor Debut

Power Pet Van Cat Meow Makes Pawthor Debut

What began as the most meticulously planned mid-life crisis in history has become an internet sensation, capturing the hearts of almost 100k followers worldwide.

When Richard East decided to trade his mortgage-ridden life in suburbia for a life on wheels traveling around Australia, he knew he couldn’t do it alone. And so he took to the roads with his trusty companion – a rescue cat named Willow.

And now, the stories behind images that have broken the internet via their Instagram account have been told in a heartwarming book. This time, it’s about more than cute cat pictures and share-worthy funnies. What Richard and Willow share in this book is a kick-in-the-guts parcel of important life lessons on gratitude, presence and purpose.

So join Richard and Willow in their fully ‘kittied’ out van, and hit the road on a journey of self-discovery with Australia’s favourite twosome. Throughout its 144 pages, this book will have you tearing up and snort laughing all in the same breath, all while forcing you to reflect on what’s truly important in your life – and how to live better.

A lost man. A rescued cat. A road trip like no other. Order now.

If you’re interested in any of our Power Pets, reach out to us by clicking here.

Power Pets are Hungry for Hill’s

Power Pets are Hungry for Hill’s

We might all wish we could have a conversation with our pet, but every parent knows the language of a hungry fur-baby. From dogs wagging their tails to cats meowing at your leg as you bring out a new treat. But not all pet food is created equal, and we know how impawtant it is to feed your four-legged friend the right food!

Hill’s Pet has pawfected their dry and canned pet food to support a variety of health considerations, and everyone needs to know about it! Looking for a meowdel to show off their delicious dishes, Hill’s came to us and we put our paws to work.

Whether swimming or skating, you can always find Nathan the Beach Cat in the fast lane. She’s unforgettable and knows how to strike a pose to ca(pt)tivate her audience.

When Nathan went to pick up her Hill’s order she couldn’t get her paws on it fast enough. We’re almost certain she broke a skateboarding record or two on her way over! Watch out Tony Hawk, there’s a new supawstar skater in town.

We couldn’t let Nathan have all the fun though. Charlie and Frankie insisted on joining the pawty and putting their perfectly instagramable snoots to good use.

In order to keep those shoe-destroyers in good shape, Frankie likes a daily dose of Hill’s Oral Care. With that smile, she could charm her way through any dog park, and Hill’s agrees! That’s a ten out of ten from Frankie, both paws in the air!

We might not be able to speak to Nathan or Charlie and Frankie, but we’re sure they’re asking for another serving of Hill’s. Only the best for our Power Pets!

If you’re looking for a fur-baby that’s equal parts talent and good looks, why not contact us?

Power Pets Charm Pandora- The Launch of Pandora’s Pet Collection

Power Pets Charm Pandora- The Launch of Pandora’s Pet Collection

When it comes to being obsessed with your pets, where do you draw the line? If you answered “there isn’t one” then we absolutely agree! This month Power Pets partnered with Pandora to launch their brand new Pets Collection that was released just in time for Mother’s Day.

Now ‘Man’s Best Friend’ can be Man’s Best Accessory!

Image supplied by Pandora
Image supplied by Pandora

As Pandora released the cutest Bull Terrier charm you’ve ever seen, they had to get an equally adora-bull real life Bull Terrier such as Pumpernickel Jellyjiggle on board. Can you tell he was feeling extra cute next to his mini-me?

Our very own Jinkee, who has a love for jewellery (and other shiny objects), let everyone know she was ready for her close-up and paw-sed for some photos. We’ve been saying it for years and Pandora agrees, when it comes to her cuteness, the limit does not exist!

We may be biased but if you ask us, these pups definitely but their best paw forward and delivered some absolutely *charming* content. Get it?

If you’d like to make magic with our Power Pets, drop us a line by visiting our Contact page.

Power Pets Sponsor Valentine the Cow at Edgar’s Mission

Power Pets Sponsor Valentine the Cow at Edgar’s Mission

Power Pets have some moooving news to share –we’re officially sponsors of Valentine the Cow at Edgar’s Mission. Edgar’s Mission is a not-for-profit animal sanctuary working to create a happy, cruelty-free life for rescued farm animals, among their acreage near the Macedon Ranges.

Valentine arrived at Edgar’s Mission still in her Mum Clarabelle’s tummy. Clarabelle had been rescued and taken to the safe surrounds of Edgar’s after spending years on a dairy farm. Shattered and alone, every one of Clarabelle’s calves had been taken from her shortly after birth and, used to produce milk for human consumption.

Animals have the same maternal instincts as humans, so much like a human baby cries for its mother, animals yearn for that same connection. Sadly, the demand for human-grade meat and dairy means babies like Valentine are taken from their mothers just days after birth, leaving both cow and calf heartbroken.

Now happy and healthy at Edgar’s Mission, Clarabelle was able to give birth to Valentine safely, though she struggled to trust that her baby wouldn’t be taken from her as they had before. Keeping Valentine hidden away for several days, she eventually trusted that she was now safe, and allowed Valentine to roam freely around the sanctuary. To this day, Clarabelle and Valentine have an undeniably strong bond. If you’re lucky, you’ll catch Clarabelle washing and grooming the now fully-grown Valentine – her only baby not to be taken.

By sponsoring an animal at Edgar’s Mission, you become an official Best Friend. By joining the Best Friends program, you’re providing vital funds to keep the mission’s lifesaving, nurturing work going. From physically rescuing neglected, orphaned or poorly treated animals to upgrading their lifesaving facilities and resources, every cent you donate contributes to the welfare of Australian animals.

Power Pets is more than a pawsome community of the furry and famous. Sure, we love a viral doggy video just as much as the next pup, but our business is ethically built on a foundation of love, respect and care for animals. Our Founder has a long history of working with animals, from shelters around the world, to volunteering with animal welfare organisations in Australia.

If you love animals just as much as we do, find out how you can be a part of Edgar’s Mission and join the Best Friends program to make a difference. Too many animals suffer at the hands of human demand, so become a part of something amazing and sponsor an animal today.

Power Pets x Captain Marvel: Cats in the Meowvies

Power Pets x Captain Marvel: Cats in the Meowvies

Feminism and felines in one film? Sign us up! When Captain Marvel announced they would have the appearance of the first cat in the Marvel franchise, we knew they needed us on board. Happily, we agreed. One of the many things we’re good at is getting people excited about cats! So Power Pets x Captain Marvel was a match made in heaven.

Nathan the Beach Cat has some especially super powers on Instagram and ~made waves~ when she was spotted in a Captain Marvel fighter jet. Who do you think gets to choose the music, Nathan or Winnie?

While they were zooming around in their jet they probably crossed paths with Scooter from House of Kittyliciousness. Turns out you don’t need opposable thumbs to drive one of those things….or maybe that’s why we only have pictures of them on the ground.

Did anyone catch Lulu and Finn goosing around in their custom jet? You see what we did there? Anyway, shout-out to Marvel who now have a role model for all of our fur friends to look up to.

One cat who’d like to use their powers for evil and not good is Princess Alaska Ragdoll (no surprises there). Cats these days, they’ll do anything for treats.

One great part about being in this campaign is that now our cats can flex on the ‘gram and show off their new rides. Milly and Mr Penny thought so at least.

We may have had a few crashes along the way, but overall we’d call this a success! And the biggest lesson we learnt was never underestimate your cat, they may have tentacles you don’t know about. (If you don’t get that, maybe head out and see the film).

Looking to get our pets powers on your side? Click here to find out how.