Category Archives: Blog

BCN Media acquires Power Pets x Power People

BCN Media acquires Power Pets x Power People

BCN Media acquires Power Pets x Power People

BCN Media, owners of Saxton Speakers Bureau, has purchased influencer marketing agency, Power Pets x Power People

Media release: February 2019

BCN Media, owners of Saxton Speakers Bureau and Celebrity Speakers, has announced the acquisition of influencer marketing agency Power Pets x Power People.

Power Pets x Power People will join Saxton Speakers Bureau and Celebrity Speakers’ new influencer marketing arm, Saxton Engage.

Power Pets is the only agency operating in Australia representing animal talent in the influencer space and Power People represents micro-influencers, as opposed to ‘celebrity’ influencers, to drive powerful brand conversations in valuable and emerging markets.

Power Pets x Power People offers content co-creation and brand storytelling services via brand endorsement on Instagram, Facebook, blogs, YouTube and at live events.

Power Pets x Power People Director, Karan White, will move across with the business to take up a new role as General Manager of Influencer Marketing at Saxton Engage.

Saxton CEO Anne Jamieson says, “We are very excited to welcome Karan and Power Pets x Power People. This acquisition represents a great opportunity to build our capacity in this space. Influencer marketing has become a proven media category that has resulted in significant demand from brands to include this kind of talent – both animal and human – in their creative, advertising and PR campaigns.

“We want a share of this space. We want to welcome influencers into our family of speakers, and we want to harness the extraordinary power of these influencers to promote events that our clients are running. This is a huge win/win for us,” says Jamieson.

Power Pets x Power People’s Karan White says, “This a golden opportunity for the business. Becoming part of Saxton Engage will expose our influencers to new clients, all while creating a powerful new marketing channel for Saxton’s existing clients.”

For more information about Power Pets x Power People, visit  and

Saxton Engage is part of the BCN media group that also includes Saxton Speakers and Celebrity Speakers New Zealand.

 – ENDS –

Media enquiries:

Anne Jamieson

Four Power Pets Named as Finalists in the Bupa Blog Awards

Four Power Pets Named as Finalists in the Bupa Blog Awards

Power Pets are furrociously excited to announce that four of our uber-talented pet identities have been named as finalists in the Bupa Blog Awards 2018. The winners will be announced on October 29, but until then, get to know more about our talent-with-tails.

1. Life of Pikelet

Now a published two-time pawthor, Instagram star and charity ambassadog, Life of Pikelet’s life wasn’t always so woofin’ glamourous. Back in 2013, alone and vulnerable, Pikelet the red Staffy puppy found himself on death row at a council pound inSydney. In a last minute twist of fate, Pikelet was rescued by the friendly folks at Big Dog Rescue – they found him a foster family who have been by his side ever since. He found fame as an Instagram and Facebook pawsonality, and has gone on to publish two memoirs on his life as a quite literal underdog with Penguin Random House. Now on a mission to change what it means to be a rescue dog in Australia, Pikelet and his family of hoomans and furry brothers and sisters have provided foster care and rehoming for over 50 animals, and raised over $150,000 for animal welfare causes. Pikelet is pawfect pwoof that ‘rescue’ is the best breed there is.

2. Squid the Griff

Known as the ‘real life meme’, 1 year old Brussels Griffon, Squid, is living pwoof that looks aren’t everything. Having embraced his differences, Squid has raised the woof on the Instagram and blogosphere! With a followership growing faster than a Kardashian baby bump, Squid’s landed himself a feature gig on TV, and a string of brand collaborations that have connected with millions of fans worldwide. You can grab the Squid the Griff 2019 calendar for your daily dose of Squid, or catch him Squiddin’ around on Instagram and Facebook.

3. Frankie the Lil Sausage

Miniature Daschund Frankie lives by the rule that size most certainly doesn’t matter. Embracing her tiny size and slamming shade from critics has seen Frankie grace the gloss ypages of Vogue and be dubbed the Gigi Hadid of the dog world. Her pawfect modeling skills have landed her contracts with some of the world’s most loved fashion brands, but the harsh industry hasn’t rubbed off on resilient Frankie.Often spotted flaunting her petite curves on Melbourne’s beaches, Frankie loves nothing more than skinny dipping in the ocean, and says she’s comfortable in her own fur. Find her on Instagram and Facebook for all the fashun-and-dashun goodies.

4. Charlie and Frankie

Queensland-based blonde bombshells Charlie and Frankie are a Cocker Spaniel duo loved, pampurred and curated by their owner, Jess. Ambassadogs for some of their favourite pet brands Charlie and Frankie love barking about brands that do good things. True beach bums, you can find Charlie and Frankie posing for photos on some of New South Wales’ best shores, and hanging out with other dog-fluencers (like Chloe and Snickers) that they’ve met along their journey to Instafame. Find the fair pair on Instagram and Facebook.

Power Pets are proud to represent these four finalists and our portfolio of animals with influence. If you’d like to work with any of our talent to tell your brand story, we’d love to hear from you.

Pets in All The Right Places: Power Pets in the Media

Pets in All The Right Places: Power Pets in the Media

Power Pets represent animals with influence –and we love nothing more than seeing our very own paws all over Australian and international media. Today we look at where our four-legged famous faces have been papped and snapped this month.

Squid The Griff on Today Tonight Adelaide

As part of a segment promoting the Bupa Blog Awards nominations, Squid The Griff made another television appearance with his adoring hooman, Suzanne. Talking all things Instagram and how one photo turned Squid’s furry world upside down, fur parent Suzanne Nicholls explains the whirlwind of owning a four legged Instagram star.

Nathan The Beach Cat on Instagram

Power Pets’ very own Nathan the Beach Cat scored a sought-after spot on Instagram’s #WeeklyFluff and a follow-up IGTV. Yep, on Instagram’s actual Instagram page! The feature saw ocean-loving Nathan exposed to Instagram’s 262 million followers, and his feature post garnered over 930k likes. That’s got some serious meow factor!

Life of Pikelet on SBS Viceland

Hooman behind Life of Pikelet Calley Gibson recently featured on SBS Viceland explaining how she left her job in advertising to pursue her love of animals full-time. From humble dog walking roots to a full dog rescue empire lead by @lifeofpikelet’s viral Instagram personality, Calley and Pikelet are not only internet sensations – they’re also doing meaningful work for pups living ruff.

King Kingsley featured on @australia Instagram

When mini long hair Dachshund, King Kingsley spotted a kangaroo in the backyard, his instinct was to copy its signature stance. Introducing the Kingsley-roo! Unsurprisingly, Australia itself – yep,the country – picked up the adorable imitation and featured the impersonating pup on the official @australia Instagram page. Over 450k views later, and King Kingsley’s page was hopping with followers wanting to see more from the copy dog.

King Louis Lamb on The Dodo

Are lambs the new must-have pet? They may justbe following King Louis Lamb’s feature on The Dodo! King Louis Lamb and his caring hoomans run a lamb rescue program, which involves taking lambs-in-need into their home and providing a domesticated life rich with love.Dubbing the unusual pets “not that different from dogs”, the lamb-loving family soon custom built a shed for their fast-growing baaaaa-bies to call home. 

Want to work with our talented Power Pets? To discuss brand storytelling and content co-creation that’s a pawfect fit for your business or brand, get in touch here.

Power Pets Christmas Gift Guide 2018

Power Pets Christmas Gift Guide 2018

Ho, ho, ho, much tail wagging – it’s almost Christmas! If you’re yet to find a gift for the pet lover in your life, our very own Power Pets have been busy in 2018 working paws to the wall on some creations that might just take your fancy. We’re about much more than getting that pawfect Instagram shot – we do woofin’ good things offline, too.

Nathan and Winnie the Beach Cats Calendar

Howls of joy could be heard around the globe when ocean-loving Nathan took to the sand and shot to fame as the ultimate beach bum. Now big sister to fellow beach lover Winnie, the pair are making a splash in their 2019 calendar. Think four legged Baywatch – this furry duo will brighten up each month of the year ahead and put a smile on any cat lover’s face. Oh, and donations from every purchase are made to animal welfare organisations! Order yours here.

Frankie the Lil Sausage Christmas Cards

Send your festive greetings from the vertically-challenged paws of Frankie the Lil Sausage! Spread the joy and wish your loved ones a Happy Howlidays with these super-cute Christmas cards, available from Sausage Dog Central. Buy here.

Life of Pikelet Books – The Extraordinary Life of Pikelet and Coffee Table Book

Everybody’s favourite underdog is back with more pwoof that rescue is the best breed. From humble beginnings to establishing himself as a published pawthor, Pikelet provides two potential Christmas gift ideas for the pup lover in your life. In fact, his musings have been so pupular, his works made it to the Melbourne Writers’ Festival! Choose from the photo-packed coffee table book featuring snaps from Pikelet’s wildest adventures, or the snivel-worthy memoir detailing Pikelet’s life on death row before his new owners gave him a vital lifeline. It’s the perfect wags to riches four legged fairytale to delight your loved ones this Christmas. Shop Life of Pikelet here.

Life of Jinkee x Pinsta Pals

In 2015 Life of Jinkee and her humum united their love of dogs and food to create the kind of enamel pins that people notice. A little quirky and a lot of fun, each one features a different breed of dog with something delicious.

Better yet, $2 from each pin sold helps dogs help people (and vice versa). This contribution is donated to Lort Smith not-for-profit animal hospital, adoption centre and community outreach program. The organisation does not receive any government funding and relies on donations and grants to operate.

PinstaPals operates online and is run out of Melbourne, Australia. It was founded by Sofia Levin, a journalist and food lover, better known as @LifeOfJinkee’s mum. Shop Pinsta Pals here.

Van Cat Meow Calendar 2019

The furry face behind Van Cat Meow and its 88k-strong Instagram tribe is Willow – the ultimate adventure cat. If cats on dashboards are what get you giggling, you’ll love the Van Cat Meow 2019 calendar. Oh, and don’t forget to use coupon ‘MND’ at checkout to claw yourself 5% off and send the profits from your purchase to fund MND (ALS) research. Buy yours here.

King Kingsley Christmas Book

King Kingsley is the King of Dachshunds – and he’s got over 135k tails wagging on Instagram with his Gold Coast-based cuteness. What he lacks in height he makes up for in creativity, so snap up the Sausage Dogs of the World Christmas Edition book for the Dachshund lover in your live. Packed with squeal-worthy snaps of the world’s best and most festiveshort and stumpy doggos, this is the gift that keeps on giving. Order here.

Tell Someone Who Cares Soap

Not a Power Pet but a Power Person, Holly Somerville-Knot created this gorgeous Fair Trade Tengkawang Oil-based soap with a bigger picture in mind. Empowering Australians to save the rainforest from their morning shower, each bar of soap purchased helps to regenerate rainforests, protect endangered wildlife and empower local indigenous people. Buy yours here.

Power Pets Sponsor Valentine the Cow at Edgar’s Mission

Power Pets Sponsor Valentine the Cow at Edgar’s Mission

Power Pets have some moooving news to share –we’re officially sponsors of Valentine the Cow at Edgar’s Mission. Edgar’s Mission is a not-for-profit animal sanctuary working to create a happy, cruelty-free life for rescued farm animals, among their acreage near the Macedon Ranges.

Valentine arrived at Edgar’s Mission still in her Mum Clarabelle’s tummy. Clarabelle had been rescued and taken to the safe surrounds of Edgar’s after spending years on a dairy farm. Shattered and alone, every one of Clarabelle’s calves had been taken from her shortly after birth and, used to produce milk for human consumption.

Animals have the same maternal instincts as humans, so much like a human baby cries for its mother, animals yearn for that same connection. Sadly, the demand for human-grade meat and dairy means babies like Valentine are taken from their mothers just days after birth, leaving both cow and calf heartbroken.

Now happy and healthy at Edgar’s Mission, Clarabelle was able to give birth to Valentine safely, though she struggled to trust that her baby wouldn’t be taken from her as they had before. Keeping Valentine hidden away for several days, she eventually trusted that she was now safe, and allowed Valentine to roam freely around the sanctuary. To this day, Clarabelle and Valentine have an undeniably strong bond. If you’re lucky, you’ll catch Clarabelle washing and grooming the now fully-grown Valentine – her only baby not to be taken.

By sponsoring an animal at Edgar’s Mission, you become an official Best Friend. By joining the Best Friends program, you’re providing vital funds to keep the mission’s lifesaving, nurturing work going. From physically rescuing neglected, orphaned or poorly treated animals to upgrading their lifesaving facilities and resources, every cent you donate contributes to the welfare of Australian animals.

Power Pets is more than a pawsome community of the furry and famous. Sure, we love a viral doggy video just as much as the next pup, but our business is ethically built on a foundation of love, respect and care for animals. Our Founder has a long history of working with animals, from shelters around the world, to volunteering with animal welfare organisations in Australia.

If you love animals just as much as we do, find out how you can be a part of Edgar’s Mission and join the Best Friends program to make a difference. Too many animals suffer at the hands of human demand, so become a part of something amazing and sponsor an animal today.

Resident Power Pet Scoops Two Gongs at Bupa Blog Awards 2018

Resident Power Pet Scoops Two Gongs at Bupa Blog Awards 2018

Woof, what a night! The Bupa Blog Awards was another barking success, and Power Pets’ very own Life of Pikelet took home the award for Best Pet Blog and the prestigious People’s Choice Award! Over 16,000 voters raised their paws for their favourite blog, leaving Life of Pikelet the stand out favourite.

Curated by Calley Gibson, Lifeof Pikelet documents the life and musings of lovable underdog, Pikelet (full name Pikelet Butterwiggle Stoll), who shot to Instagram stardom from humble roots. Spending his early life on death row at the public pound, Pikelet thought life had little more to offer, until the kind folks at Big Dog Rescue came to save the day. He was snapped up by a loving foster family, and their tails wagged happily ever after. Together they provide vital foster care to animals in need, offering a safe sanctuary in which to recover from traumatic experiences before being rehomed into loving fur families. Life of Pikelet has raised over $150,000 towards animal welfare causes, and is making waves both on and offline as he advocates for rescue dog awareness.

Calley Gibson, Life of Pikelet accepts Bupa Best Pet Blog and prestigious People’s Choice Award (image: Bupa)

“I was expecting to come away with two sore feet – not two awards!”, said curator and fur Mum Calley Gibson after receiving both awards. Calley explains how proud and honoured she is to be a part of the Bupa blogging community, and looks forward to learning from peers in other categories about their experiences in the blogosphere.

Together, Calley and Pikelet are doing amazing work for animals who’ve had a ruff time in life, and proving that rescue is the only breed to choose. Now known as Australia’s premier Rescue Ambassadog, Pikelet is excited for what 2019 holds, and hopes that he can lend a paw to more animals in need in the future.

2017 Bupa Blog Award Winner, Fiona Rigg (Pawdinkum) and Calley Gibson. (Image: Bupa)

Not only did Life of Pikelet take home two awards, three other Power Pets were named as finalists in the category. Check out the other nominees here.

Power Pets 2018 Bupa Blog Awards Finalists: Frankie the Lil Sausage, Squid the Griff, Charlie and Frankie (not pictured), Life of Pikelet (Winner) and Power Pets Agency Director. (Image: Bupa)

On behalf of the team and all of our Power Pets, we want to congratulate each and every nominee and winner at the Bupa Blog Awards 2018. You’re all woofin’ wonderful.