BCN Media acquires Power Pets x Power People
BCN Media, owners of Saxton Speakers Bureau, has purchased influencer marketing agency, Power Pets x Power People
Media release: February 2019
BCN Media, owners of Saxton Speakers Bureau and Celebrity Speakers, has announced the acquisition of influencer marketing agency Power Pets x Power People.
Power Pets x Power People will join Saxton Speakers Bureau and Celebrity Speakers’ new influencer marketing arm, Saxton Engage.
Power Pets is the only agency operating in Australia representing animal talent in the influencer space and Power People represents micro-influencers, as opposed to ‘celebrity’ influencers, to drive powerful brand conversations in valuable and emerging markets.
Power Pets x Power People offers content co-creation and brand storytelling services via brand endorsement on Instagram, Facebook, blogs, YouTube and at live events.
Power Pets x Power People Director, Karan White, will move across with the business to take up a new role as General Manager of Influencer Marketing at Saxton Engage.
Saxton CEO Anne Jamieson says, “We are very excited to welcome Karan and Power Pets x Power People. This acquisition represents a great opportunity to build our capacity in this space. Influencer marketing has become a proven media category that has resulted in significant demand from brands to include this kind of talent – both animal and human – in their creative, advertising and PR campaigns.
“We want a share of this space. We want to welcome influencers into our family of speakers, and we want to harness the extraordinary power of these influencers to promote events that our clients are running. This is a huge win/win for us,” says Jamieson.
Power Pets x Power People’s Karan White says, “This a golden opportunity for the business. Becoming part of Saxton Engage will expose our influencers to new clients, all while creating a powerful new marketing channel for Saxton’s existing clients.”
Saxton Engage is part of the BCN media group that also includes Saxton Speakers and Celebrity Speakers New Zealand.
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